(Arens, Schaefer & Weigold, 2009). It is also one of the most disruptive (Brower & Christensen, 1995). Have access to the Internet. I was fortunate to come from the advertising and media industries where technology is a. In Ether 12:27, we read: And if men come unto me I will show them their weakness. Advertising by Arens, Schaefer, Weigold, second edition. Start by reading the selected chapters as assigned in the class schedule. Arens, Schaefer and Weigold, Essential of Contemporary Advertising, (2. 11/17/ 10) 75 points (Ch5, Ch7, Ch8, Ch11. It also improves awareness of a product that is not familiar to the market. Through advertising, it is easy to convince consumers into buy the product.Pawnshop. Advertising arens schaefer weigold pdf DOWNLOAD EBOOK: M: ADVERTISING WITH CONNECT PLUS BY WILLIAM Christian Arens, Michael Weigold, David Schaefer, you can. Formats and Editions of Essentials of contemporary advertising casaruraldavina.com.
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AdvancedTitles October-December 2012
Business& Economics – page2
SocialSciences–page 11
Science,Technical & Medical– page 16
Business &Economics
ContemporaryAdvertising 14e
WilliamArens, Michael Weigold, Christian Arens
PubDate: OCTOBER 2012
ISBN: 9780071220606
PreviousEdition ISBN: 9780071220606
Format:Paperback
SubjectArea: Advertising & Promotion
Pages:736
UKPrice: 46.99
€uroPrice: 59.95
SA$Price: 42.50
Overview
ContemporaryAdvertisingis known for its current examples, real-world experiences and clearwriting style. Taking a comprehensive view of the industry, Arenspresents advertising from the creative stand-point and draws from hisown experience to lend life to the examples. This edition continuesto address the importance of Integrated Marketing Communications(IMC) in the field of Advertising and how it impacts advertisingstrategy through featured examples of IMC campaigns.
Features
Award-Winning Graphic Design recently enhanced with a striking new interior color palette.
To capture and hold student interest, each chapter begins with a story. Written in a warm, narrative style, each vignette depicts a real life situation.
Features engaging case studies: including how the campaign of President Barack Obama portends enormous changes for the way advertising is practiced.
Each of the 18 chapters features beautiful full-color illustrations of recent award-winning ads, commercials, and campaigns that demonstrate the best in the business.
Tableof Contents
Part One Advertising Perspectives
1. What is Advertising Today?
2. The Evolution of Advertising
3. The Economic, Social, and Regulatory Aspects of Advertising
4. The Scope of Advertising: From Local to Global
Part Two Crafting Marketing and Advertising Strategies
5. Marketing and Consumer Behavior: The Foundations of Advertising
6. Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy
7. Research: Gathering Information for Advertising Planning
8. Marketing and Advertising Planning
9. Planning Media Strategy: Finding Links to the Market
Part Three Creating Advertisements and Commercials
10. Creative Strategy and the Creative Process
11. Creative Execution: Art and Copy
12. Producing Ads for Print, Electronic, and Digital Media
Part Four Using Advertising Media
13. Using Print Media
14. Using Electronic Media: Television and Radio
15. Using Digital Interactive Media
16. Using Out-of-Home, Exhibitive, and Supplementary Media
Part Five Integrating Advertising
17. Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion
18. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising
Corporate Communication 6e
Paul Argenti
Pub Date: DECEMBER 2012
ISBN: 9780071326155
Previous Edition ISBN: 9780071276153
Format: Paperback
Subject Area: Business Comms/Technical Writing
Pages: 288
UK Price: 47.99
€uro Price: 60.95
SA$ Price: 39.75
Overview
Corporate Communication, 6th Edition shows the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Features
Corporate Communication is perfect for general management students at both the senior undergraduate and MBA levels.
Each chapter has been revised to illustrate the latest economic, social, political and corporate trends.
Includes an in-depth analysis of the Occupy Movement and the Credit Crisis.
Expanded coverage of crisis communication and the history of communication theory.
Current technologies such as social media and digital communications are shown to shape the communication process.
The book has a managerial tone, making it appropriate for students at all levels of education and interest in the field.
New Cases and Case Questions have been added to reinforce essential material.
Table of Contents
1: The Changing Environment for Business Case: Google, Inc.
2: Communicating Strategically Case: Galen Healthcare System
3: An Overview of the Corporate Communication Function Case: Sweet Leaf Tea*
4: Identity, Image, Reputation, and Corporate Advertising Case: Jet Blue’ Airways: Regaining Altitude
5: Corporate Responsibility Case: Starbuck’s Coffee Company
6: Media Relations Case: Adolph Coors Company
7: Internal Communications Case: Westwood Publishing
8: Investor Relations Case: Steelcase, Inc.
9: Government Relations Case: Disney’s America Them Park: The Third Battle of Bull Run
10: Crisis Communication Case: Coca-Cola India
Economics for Business 4e
David Begg, Damian Ward
Pub Date: NOVEMBER 2012
ISBN: 9780077139452
Previous Edition ISBN: 9780077124731
Format: Paperback
Subject Area: Business Economics
Pages: 560
UK Price: 49.99
€uro Price: 61.95
SA$ Price: 38.95
Overview
Economics for Business, 4th edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economic principles to solve business problems and equips students with the tools to confront real business situations. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life.
Features
Fully updated international examples and cases allow students to engage with topics in a relevant context.
New coverage of the credit crunch and Eurozone crisis.
A clear, engaging writing style, along with a range of learning features, helps students to learn and revise material quickly.
Revised and expanded business applications focus on applying difficult economic theories through real-world examples.
End of chapter questions and extensive online support provide students and lecturers with a plethora of revision and classroom material.
Table of Contents
Section 1 – Introduction
1. Economics for Business
Section 2 – Understanding Markets
2. Consumers in the marketplace
3. Firms in the marketplace
4. Markets in action
Section 3 – Competition and profitability
5. Market Structure and firm performance
6. Strategic rivalry
7. Growth strategies
8. Governing business
Section 4 – Domestic Macroeconomics
9. Introduction to the macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Expenditure and fiscal policy
12. Money, banking and interest
13. Inflation, output and economic policy
14. Supply side policies and economic growth
Section 5 – Global economics
15. Exchange rates and the balance of payments
16. Globalization
Labor Relations: Striking a Balance 4e
John Budd
Pub Date: NOVEMBER 2012
ISBN: 9780071318556
Previous Edition ISBN: 9780071105217
Format: Paperback
Subject Area: Human Resource Management
Pages: 576
UK Price: 39.99
€uro Price: 50.95
SA$ Price: 41.75
Overview
John Budd presents Labour relations as a system for balancing employment relationship goals and the rights of labour and management. By weaving these themes with the importance of alternative perspectives on the nature of the employment relationship, students learn how and why these processes exist. This leads to a deeper understanding of labour relations to help them successfully evaluate the contemporary labour relations system.
Features
Updated to reflect recent events, such as financialization, the Occupy movement, public sector union protests, and union political contributions.
New engaging chapter openers pique students’ interest in labor relations.
Chapter 3 now includes the new awareness of finacialization in addition to globalization as a pressure on labor and labor events in the public sectors.
New material in Chapter 4 includes a social media scenario, new sections on union political contributions and recent controversies over public sector bargaining laws.
Major ethical theories and principles are applied to content throughout.
Table of Contents
PART ONE: Foundations
1 Contemporary Labor Relations: Objectives, Practices, and Challenges
2 Labor Unions: Good or Bad?
PART TWO: The U.S. New Deal Industrial Relations System
3 Historical Development
4 Labor Law
5 Labor and Management: Strategies, Structures, and Constraints
6 Union Organizing
7 Bargaining
8 Impasse, Strikes, and Dispute Resolution
9 Contract Clauses and Their Administration
PART THREE: Issues for the 21st Century
10 Flexibility, Empowerment, and Partnership
11 Globalization PART FOUR: Reflection
12 Comparative Labor Relations
13 What Should Labor Relations Do?
Appendix A: The National labor Relations Act
Appendix B: Universal Declaration of Human Rights
Appendix C: A Sample NLRB Decision
Appendix D: Collective Bargaining Simulation: The Zinnia and Service Workers Local H-56
Environmental Economics 6e
Barry Field, Martha k Field
Pub Date: DECEMBER 2012
ISBN: 9780071326278
Previous Edition ISBN: 9780071276245
Format: Paperback
Subject Area: Environmental Economics
Pages: 448
UK Price: 49.99
€uro Price: 63.95
SA$ Price: 43.25
Overview
Environmental Economics is an introduction to the basic principles of the subject as it continues to evolve. The new edition introduces the ways that environmental economists have found to make concepts and models more specific and relevant to concrete environmental issues. The basic structure and sequence of chapters are unchanged but contain new and updated material that reflects the new research efforts by environmental economists over the last few years.
Features
Introduces the subject coherently for those with a minimal economics background.
New material on cap-and-trade programs, global warming, policy issues in the developing world and air pollution control.
Includes new and updated exhibit material, updated data tables and new discussion questions.
Engaging exhibits and tables illustrate and enhance the text discussions by introducing real life examples.
Table of Contents
Section 1: Introduction
1: What is Environmental Economics?
2: The Economy and the Environment
Section 2: Analytical Tools
3: Benefits and Costs, Supply and Demand
4: Economic Efficiency and Markets
5: The Economics of Environmental Quality
Section 3: Environmental Analysis
6: Frameworks of Analysis
7: Benefit-Cost Analysis: Benefits
8: Benefit-Cost Analysis: Costs
Section 4: Environmental Policy Analysis
9: Criteria for Evaluating Environmental Policies
10: Decentralized Policies: Liability Laws, Property Rights, Voluntary Action
11: Command-and-Control Strategies: The Case of Standards
12: Incentive-Based Strategies: Emission Charges and Subsidies
13: Incentive-Based Strategies: Transferable Discharge Permits
Section 5: Environmental Policy in the United States
14: Federal Water Pollution-Control Policy
15: Federal Air Pollution Control Policy
16: Federal Polity on Toxic and Hazardous Substances
17: State and Local Environmental Issues
Section 6: International Environmental Issues
18: Comparative Environmental Policies
19: Economic Development and the Environment
20: The Global Environment
21: International Environmental Agreements
Principles and Practice of Marketing 7e
David Jobber, Fiona Ellis-Chadwick
Pub Date: DECEMBER 2012
ISBN: 9780077140007
Previous Edition ISBN: 9780077123307
Format: Paperback
Subject Area: Principles of Marketing
Pages: 1016
UK Price: 50.99
€uro Price: 64.95
SA$ Price: 44.5
Overview
Principles and Practice of Marketing sets the benchmark for achievement in introductory marketing courses. The seventh edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.
Features
New Read the Research feature encourages students to read around the key topics and apply the principles learnt.
Corporate social responsibility and ethics considered throughout, plus a dedicated chapter with up-to-date examples of marketing practice in well-known companies.
Brand new chapter on Digital Marketing and Social Media.
44 cases: covering insights as diverse as fashion retail, food and tourism and the mobile phone industry. Plus brand new mini cases with questions in every chapter.
Table of Contents
Part One: Fundamentals of Modern Marketing Thought
1- Marketing and the Modern Organisation
2- Marketing planning- an overview of marketing
Part Two: Marketing Analysis
3- Marketing Environment
4- Understanding Consumer Behaviour
5- Understanding Organizational Buyer Behaviour
6- Understanding marketing ethics and corporate social responsibility
7- Marketing Research and Information Systems
8- Market segmentation and positioning
Part 3- Marketing Mix Decisions
PRODUCT
9- Branding
10- Services Marketing
11- Product life cycle, portfolio planning and product growth strategies
12- Developing new products
PRICE
13- Pricing
PROMOTION
14- Integrated Marketing Communications
15- Mass Marketing Communications
16- Direct Marketing Communications
PLACE
17- Distribution
SPANNING THE MARKETING MIX
18- Digital Marketing and Social Media
Part 4- Competition and Global Markets
19- Analysing competitors and creating competitive advantage
20- Competitive marketing strategy
21- Global Marketing Strategy
Part 5- Marketing Application
22: Managing Marketing implementation, organization and control
Real Estate Principles: A Value Approach 4e
David Ling, Wayne Archer
Pub Date: OCTOBER 2012
ISBN: 9780071318440
Previous Edition ISBN: 9780070167131
Format: Paperback
Subject Area: Real Estate Finance
Pages: 704
UK Price: 53.99
€uro Price: 68.95
SA$ Price: 39.99
Overview
Real Estate Principles: A Value Approach demonstrates how value is central to virtually all real estate decision-making. Students gain a set of valuation and decision making tools that can be applied in a variety of real-world situations. The new edition reflects recent changes to the world of real estate. There has been change with profound and far-reaching implications where it is understandable that property values can go down as well as up. This realization will colour every aspect of real estate investment, finance and transactions for the foreseeable future.
Features
New “Ask the Expert” feature addresses current industry issues with observations and perspectives from leading authorities on real estate principles.
New sections on property rights relating to water, multivariate regression analysis, refinancing as a problem of net present value and more, are included in the text.
Pedagogical stories illustrating applications of the real estate principles are incorporated in strategic chapters to illustrate real estate decision making.
Career Focus boxes provide students with valuable information on the many different career options available to them.
Table of Contents
Part 1: Setting the Stage
1. The Nature of Real Estate and Real Estate Markets
2. Value and Real Estate Decisions
Part 2: Legal and Regulatory Determinants of Value
3. Legal Foundations to Value
4. Conveying Real Property Interests
5. Government Controls and Real Estate Markets
Part 3: Market Analysis and Appraisal
6. Market Determinants of Value
7. Forecasting Ownership Benefits and Value: Market Research
8. Valuation Using the Sales Comparison and Cost Approaches
9. Valuation Using the Income Approach
Part 4: Financing Home Ownership
10. Real Estate Finance: The Laws and Contracts
11. Residential Mortgage Types and Borrower Decisions
12. Sources of Funds for Residential Mortgages
Part 5: Brokering and Closing the Transaction
13. Real Estate Brokerage and Listing Contracts
14. Contracts for Sale and Closing
Part 6: Time, Opportunity Cost and Value Decisions
15. The Effects of Time and Risk on Value
16. Mortgage Calculations and Decisions
Part 7: Financing and Investing in Commercial Real Estate
17. Commercial Mortgage Types and Decisions
18. Sources of Commercial Debt and Equity Capital
19. Investment Decisions: Ratios
20. Investment Decisions: NPV and IRR
21. Income Taxation and Value
Part 8: Creating and Maintaining Value
22. Enhancing Value through Ongoing Management
23. Leases and Property Types
24. Development: The Dynamics of Creating Value
McGraw-Hill New Book Information
Employee Training and Development 6e
Raymond Noe
Pub Date: DECEMBER 2012
ISBN: 9780071326384
Previous Edition ISBN: 9780071267786
Format: Paperback
Subject Area: Training and Development
Pages: 544
UK Price: 42.99
€uro Price: 54.95
SA$ Price: 38.25
Overview
Employee Training and Development features a lively writing style and up-to-date examples. It provides students with a solid background in the fundamentals of training and development whilst striking a balance between research and real company practices. To ease student understanding, the book is now organized into five different parts. Part I focuses on the context for training and development. Part II describes the fundamentals of designing training programs. Chapters in Part II focus on needs assessment, learning theories, program design and more. Part III focuses on training and development methods. Chapters in Part IV cover career issues and how companies manage careers and Part V provides a look at the future of training and development.
Features
Updated content and expanded coverage of such topics as informal learning, business-embedded training functions, knowledge management, and social media.
New end-of-chapter assignments, including Web-based exercises and brief cases that illustrate a training, development, or learning issue faced by a company.
Pedagogically sound and current, with chapter openers, objectives, key terms, additional discussion questions, and assignments including web-based exercises.
Devotes an entire chapter to the use of technologies in training, including online learning, social media, mobile learning, table computer and virtual worlds.
Table of Contents
1: Introduction to Employee Training and Development
2: Strategic Training
3: Needs Assessment
4: Learning and Transfer of Training
5: Program Design
6: Training Evaluation
7: Traditional Training Methods
8: Technology – Based Training Methods
9: Employee Development and Career Management
10: Social Responsibility: Legal Issues, Managing Diversity and Career Changes
11: The Future of Training and Development
McGraw-Hill New Book Information
Strategic Management of Technological Innovation 4e
Melissa Schilling
Pub Date: DECEMBER 2012
ISBN: 9780071326445
Previous Edition ISBN: 9780071289573
Format: Paperback
Subject Area: Advanced MIS
Pages: 320
UK Price: 36.99
€uro Price: 46.95
SA$ Price: 37.75
Overview
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
Features
Five new short cases added span companies such as Google, Tata Nanon, Lakh Care, Facebook and Dyesol.
Completely updated graphs, opening cases, and suggested further reading sections to keep this edition on the cutting edge of strategic management.
Cases, Data and examples featured from around the world, including those from Australia, India, Israel, Japan, France, the UK, and the US.
More comprehensive coverage of current innovation trends such as alliance portfolios, alliance governance, and outsourcing.
Table of Contents
1 – Introduction
Part One – Industry Dynamics of Technological Innovation
2 – Sources of Innovation
3 – Types and Patterns of Innovation
4 – Standards Battles and Design Dominance
5 – Timing of Entry
Part Two – Formulating Technological Innovation Strategy
6 – Defining the Organization’s Strategic Direction
7 – Choosing Innovation Projects
8 – Collaboration Strategies
9 – Protecting Innovation
Part Three – Implementing Technological Innovation Strategy
10 – Organizing for Innovation
11 – Managing the New Product Development Process
12 – Managing New Product Development Teams
13 – Crafting a Deployment Strategy
Social Sciences
Communicating at Work: Principles and Practices for Business and the Professions 11e
Ronald Adler, Jeanne Marquardt Elmhorst
Pub Date: OCTOBER 2012
ISBN: 9780071318464
Previous Edition ISBN: 9780071312554
Format: Paperback
Subject Area: Mass Communication
Pages: 544
UK Price: 42.99
€uro Price: 50.3
SA$ Price: 41.95
Overview
The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively. This edition retains a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools, while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations.
Features
More streamlined organization with a condensed chapter line-up makes it easier to cover material within an academic term without sacrificing content.
New Technology Tip boxes discuss the use of communication tools such as blogs, texts, instant messaging, and electronic-portfolios.
Updated case studies sidebars reference business communication triumphs and blunders to illustrate communication principles.
Expanded coverage of important topics such as informal communication networks, cultural differences, 'mindless' listening, and sexual harassment.
Table of Contents
Part One: Basics of Business and Professional Communication
Strategic Case: Sundown Bakery
1. Communicating at Work
2. Communication, Culture, and Work
Part Two: Personal Skills
Strategic Case: Omnicom Marketing
3. Listening
4. Verbal and Nonverbal Messages
5. Interpersonal Skills
6. Principles of Interviewing
Part Three: Working in Groups
Strategic Case: Museum of Springfield
7. Working in Teams
8. Effective Meetings
Part Four: Making Effective Presentations
Strategic Case: Fresh Air Sports
9. Developing and Organizing the Presentation
10. Verbal and Visual Support in Presentations
11. Delivering the Presentation
12. Types of Business Presentations
Appendix I: Interviewing Materials
Appendix II: Sample Presentations
Appendix III: Business Writing
Essentials of Understanding Psychology 10e
Robert Feldman
Pub Date: DECEMBER 2012
ISBN: 9780071318662
Previous Edition ISBN: 9780077133597
Format: Paperback
Subject Area: Introductory Psychology
Pages: 640
UK Price: 39.99
€uro Price: 46.79
SA$ Price: 39.95
Overview
Your students are individuals. Do your teaching materials treat them that way? From an adaptive diagnostic tool that provides a GPS for learning to a reader-friendly modular organization, Essentials of Understanding Psychology ensures that every student gains a better understanding of psychology.
Its new groundbreaking adaptive diagnostic tool generates a personalized study plan to help students “know what they know” while guiding them to understand and learn what they don’t know through engaging interactivities, exercises, and readings. The thoroughly revised Ninth Edition continues with Bob Feldman’s accessible pedagogy, hallmark research, and focus on diversity in a flexible modules-within-chapters format.
Features
The flexible modules-within-chapters format allows every professor the flexibility to assign and cover what they want.
Extensive pedagogy including Key Concept Questions, Prologues, Looking Ahead sections, Running Glossaries, Recap/Evaluate/Rethink segments, and Study Alerts.
Adaptive questioning diagnostic LearnSmart reiterates key concepts by helping students learn faster, study more efficiently, and retain more knowledge.
Table of Contents
1 Introduction to Psychology
2 Neuroscience and Behavior
3 Sensation and Perception
4 States of Consciousness
5 Learning
6 Memory
7 Thinking, Language, and Intelligence
8 Motivation and Emotion
9 Development
10 Personality
11 Health Psychology: Stress, Coping, and Well-Being
12 Psychological Disorders
13 Treatment of Psychological Disorders
14 Social Psychology
Abnormal Psychology: Clinical Perspectives on Psychological Disorders 7e
Susan Krauss Whitbourne, Richard Halgin
Pub Date: DECEMBER 2012
ISBN: 9780071318679
Previous Edition ISBN: 9780070165076
Format: Paperback
Subject Area: Abnormal Psychology
Pages: 576
UK Price: 39.99
€uro Price: 50.95
SA$ Price: 36.5
Overview
Abnormal Psychology: Clinical Perspectives on Psychological Disorders illustrates the human side of Abnormal Psychology. Through the widespread use of current and highly relevant clinical case studies, the biographies and first-person quotations in the Real Stories feature, and the unique case media program Faces Interactive Online, students are presented with real-life portrayals of the disorders featured in the text. The new sixth edition includes updated research coverage and increased pedagogy, designed to maximize student comprehension. The text maintains the integrative approach to treatment using the biopsychosocial model, the lifespan approach, and the succinct coverage that have been the foundations of the text's success.
Features
Increased Pedagogy including review questions covering major concepts and mini-cases focusing on relevant diagnostic, treatment, and theoretical issues.
Brings abnormal psychology to life through extensive mini cases and listings of newly revised DSM-IV-TR diagnostic criteria for each disorder.
Real Stories boxes present biographies and first-person quotations to students insight into the feelings of people who have each condition.
Each chapter concludes with a section that discusses the chapter’s topic from the biopsychosocial perspective to provide a rounded approach.
Table of Contents
1 Overview to Understanding Abnormal Behavior Learning Objectives
2 Classification and Treatment Plans Learning Objectives
3 Assessment Learning Objectives
4 Theoretical Perspectives Learning Objectives
5 Anxiety Disorders Learning Objectives
6 Somatoform Disorders, Psychological Factors: Affecting Medical Conditions, and Dissociative Disorders Learning Objectives
7 Sexual Disorders Learning Objectives
8 Mood Disorders Learning Objectives
9 Schizophrenia and Related Disorders Case Report: David Marshall
10 Personality Disorders Learning Objectives
11 Development-Related ¬Disorders Learning Objectives
12 Aging-Related and Cognitive Disorders Learning Objectives
13 Substance-Related Disorders Learning Objectives
14 Eating Disorders and Impulse-Control Disorders Learning Objectives
15 Ethical and Legal Issues Learning Objectives
Experiencing the World's Religions 6e
Michael Molloy
Pub Date: DECEMBER 2012
ISBN: 9780071318693
Previous Edition ISBN: 9780070172616
Format: Paperback
Subject Area: Religion
Pages: 640
UK Price: 42.99
€uro Price: 50.3
SA$ Price: 33.95
Overview
Experiencing the World's Religions provides a clear and compelling account of the world's major religious traditions. With an engaging narrative and powerful photographs from around the globe, the text conveys the vitality and richness of the world's religions. It views religion as a living cultural wellspring that not only concerns systems of belief but how those beliefs are expressed in ceremonies, food, clothing, art, architecture, pilgrimage, scripture, and music. The text goes beyond traditional approaches to personally connect students with the traditions discussed. With additional pedagogy, primary source excerpts, expanded discussion of religious controversies, and more, this fifth edition has been thoroughly updated in both content and design to provide students with a better understanding of religion and the world at large.
Features
Updated to include hot topics such as the growing conservatism of al-Qaida, and the Arab Spring, particularly with regards to events in Egypt and Libya.
Added content on the changing attitudes towards female religious leadership and the growing concern towards the environment.
The author has incorporated maps, photos, definitions, and timelines throughout the text to provide additional clarity.
New “Test Yourself” review questions allow students to test their recall and understanding of the chapter material.
Table of Contents
1 Understanding Religion
2 Indigenous Religions
3 Hinduism
4 Buddhism
5 Jainism and Sikhism
6 Daoism and Confucianism
7 Shinto
8 Judaism
9 Christianity
10 Islam
11 Alternative Paths
12 The Modern Search
Answer Key
Notes
Credits
Index
Boxed Features
Conflict in Religion
Contemporary Issues
Deeper Insights
Rituals and Celebrations
LifeSpan Development 14e
John Santrock
Pub Date: DECEMBER 2012
ISBN: 9780071318686
Previous Edition ISBN: 9780077134228
Format: Paperback
Subject Area: Human Development - Lifespan
Pages: 768
UK Price: 44.99
€uro Price: 52.64
SA$ Price: 38.5
Overview
The topical approach of Life-span Development is the result of extensive student and lecturer research. Santrock’s hallmark Learning Goals pedagogy provides a comprehensive roadmap to the text material, clearly pointing out the core concepts fundamental to students’ learning and performance. Connections among the different aspects of life-span development are highlighted to reinforce the learning process and connect the material to students’ everyday lives and future aspirations.
Features
Developmental Connections boxes point students to where the topic is discussed in another chapter helping them understand the connections across topics.
The new Milestones video and assessment program helps bring the course material to life, so your students can witness development as it unfolds.
An adaptive diagnostic tool increases students’ efficiency in studying by identifying what they know and don’t know and providing in-the-moment guides to learning.
Table of Contents
Section One - The Life-Span Developmental Perspective
1. Introduction Appendix Careers in Life-Span Development
Section Two - Beginning
2. Biological Beginnings
3. Prenatal Development and Birth
Section Three - Infancy
4. Physical Development in Infancy
5. Cognitive Development in Infancy
6. Socioemotional Development in Infancy
Section Four - Early Childhood
7. Physical and Cognitive Development in Early Childhood
8. Socioemotional Development in Early Childhood
Section Five - Middle and Late Childhood
9. Physical and Cognitive Development in Middle and Late Childhood
10. Socioemotional Development in Middle and Late Childhood
Section Six - Adolescence
11. Physical and Cognitive Development in Adolescence
12. Socioemotional Development in Adolescence
Section Seven - Early Adulthood
13. Physical and Cognitive Development in Early Adulthood
14. Socioemotional Development in Early Adulthood
Section Eight - Middle Adulthood
15. Physical and Cognitive Development in Middle Adulthood
16. Socioemotional Development in Middle Adulthood
Section Nine - Late Adulthood
17. Physical Development in Late Adulthood
18. Cognitive Development in Late Adulthood
19. Socioemotional Development in Late Adulthood
Section Ten - Endings
20. Death, Dying and Grieving
Science, Technical & Medical
Marine Biology 9e
Peter Castro, Michael Huber
Pub Date: NOVEMBER 2012
ISBN: 9780071318570
Previous Edition ISBN: 9780071113021
Format: Paperback
Advertising Arens Schaefer Weigold Products
Subject Area: Marine Biology
Pages: 480
UK Price: 51.99
€uro Price: 60.83
SA$ Price: 41.95
Overview
Marine Biology covers the basics of marine biology with a global approach, using examples from numerous regions and ecosystems worldwide. This introductory, one-semester text is designed for non-majors. Authors Castro and Huber have made a special effort to include solid basic science content needed in a general education course, including the fundamental principles of biology, the physical sciences, and the scientific method. This science coverage is integrated with a stimulating, up-to-date overview of marine biology.
Features
Updated information on climate change, ocean acidification, the nitrogen cascade, and stratospheric ozone depletion to reflect new research findings.
Outstanding art program, illustrated by two professional illustrators with a strong reputation in the science field: Bill Ober and Claire Garrison.
A collection of laboratories and field investigations in marine biology have been specially written to be used alongside Marine Biology.
Marine Biology features a global, non-regional perspective with examples from many different regions and ecosystems.
Table of Contents
1 The Science of Marine Biology
2 The Sea Floor
3 Chemical and Physical Features of Seawater and the World Ocean
4 Fundamentals of Biology
5 The Microbial World
6 Multicellular Primary Producers: Seaweeds and Plants
7 Marine Animals Without a Backbone
8 Marine Fishes
9 Marine Reptiles, Birds, and Mammals
10 An Introduction to Marine Ecology
11 Between the Tides
12 Estuaries: Where Rivers Meet the Sea
13 Life on the Continental Shelf
14 Coral Reefs
15 Life Near the Surface
16 The Ocean Depths
17 Resources from the Sea
18 The Impact of Humans on the Marine Environment
19 The Oceans and Human Affairs
Zoology 9e
Stephen Miller, John Harley
Pub Date: NOVEMBER 2012
ISBN: 9780071318587
Previous Edition ISBN: 9780070164833
Format: Paperback
Subject Area: Zoology
Pages: 640
UK Price: 50.99
€uro Price: 59.66
SA$ Price: 44.25
Overview
The 9th edition of Zoology continues to offer students an introductory general zoology text that is manageable in size and adaptable to a variety of course formats. New to this edition are Learning Outcomes and Learning Outcome Review questions. Learning Outcomes help students identify and focus on the major concepts of each chapter. Learning Outcomes Review questions conclude each major concept to reinforce critical concepts students have just studied and include critical thinking questions that assess their understanding of those concepts.
Features
Each section’s learning outcome review requires students to think critically about what they have learnt in order to reiterate important concepts.
Many of the sections within each chapter are linked to animations of biological processes, MP3 files, and National Geographic or ScienCentral videos.
Instructors using the new Connect Zoology can access auto-gradable and interactive assessment material tied to learning outcomes from the text.
'Evolutionary Insights' boxes throughout the text provide more detailed examples of the evolution of animal organ systems and processes.
Part One: Biological Principles
1. Zoology: An Evolutionary and Ecological Perspective
2. Cells, Tissues, Organs, and Organ Systems of Animals
3. Cell Division and Inheritance
4. Evolution: History and Evidence
5. Evolution and Gene Frequencies
6. Ecology: Preserving the Animal Kingdom
Part Two: Animal-Like Protists and Animalia
7. Animal Classification, Phylogeny, and Organization
8. Animal-like Protists: The Protozoa
9. Multicellular and Tissue Levels of Organization
10. The Triploblastic, Acoelomate Body Plan
11. Molluscan Success
12. Annelida: The Metameric Body Form
13. The Pseudocoelomate Body Plan: Aschelminthes (Lophotrochozoan and Ecdysozoan Phyla)
14. The Arthropods: Blueprint for Success
15. The Hexapods and Myriapods: Terrestrial Triumphs
16. The Echinoderms
17. Hemichordata and Invertebrate Chordates
18. The Fishes: Vertebrate Success in Water
19. Amphibians: The First Terrestrial Vertebrates
20. Reptiles: Nonavian Diapsid Amniotes
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21. Birds: Reptiles by Another name
22. Mammals: Synapsid Amniotes
Part Three: Form and Function: A Comparative Perspective
23. Protection, Support, and Movement
24. Communication I: Nervous and Sensory Systems
25. Communication II: The Endocrine System and Chemical Messages
26. Circulation and Gas Exchange
27. Nutrition and Digestion
28. Temperature and Body Fluid Regulation
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29. Reproduction and Development
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